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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Eyes"
[movies]Project Rugby: Stage I
This research was designed to assess the way in which consumers visually interact with their environment and, in particular, to determine the influence of posters and other contextual material on visual tracking behavior. Consumers were transported along a drive route in Bristol while wearing eye gaze monitoring equipment. The second stage of the research involved an in depth interview with the consumer to cover recall of the route...
Keywords: tobacco; cigarette; laboratory research; research activity; advertising; marketing; eyes
Downloads: 18
[movies]Sheffield Interviews (VI)
This study was conducted in Singapore and United Kingdom in order to find out how differences in the predominant reading style of Eastern and Western cultures may influence visual scanning behavior. Subjects were presented with a visual search task. This involved showing a series of slides where the target brand was embedded in the Point of Sale display. For each slide the subject was told what the target pack was and required to find it...
Keywords: tobacco; cigarette; laboratory research; research activity; tobacco industry scientist; advertising; marketing; eyes
Downloads: 7
[movies]Sheffield Interviews (VII)
This study was conducted in Singapore and United Kingdom in order to find out how differences in the predominant reading style of Eastern and Western cultures may influence visual scanning behavior. Subjects were presented with a visual search task. This involved showing a series of slides where the target brand was embedded in the Point of Sale display. For each slide the subject was told what the target pack was and required to find it...
Keywords: tobacco; cigarette; laboratory research; research activity; tobacco industry scientist; advertising; marketing; eyes
Downloads: 10
[movies]Mrs. Haskins
This research was designed to assess the way in which consumers visually interact with their environment and, in particular, to determine the influence of posters and other contextual material on visual tracking behavior. Consumers were transported along a drive route in Bristol while wearing eye gaze monitoring equipment. The second stage of the research involved an in depth interview with the consumer to cover recall of the route...
Keywords: tobacco; cigarettes; laboratory research; research activity; advertising; marketing; eyes; male; female
Downloads: 22
[movies]Sheffield Interviews (IV)
This study was conducted in Singapore and United Kingdom in order to find out how differences in the predominant reading style of Eastern and Western cultures may influence visual scanning behavior. Subjects were presented with a visual search task. This involved showing a series of slides where the target brand was embedded in the Point of Sale display. For each slide the subject was told what the target pack was and required to find it...
Keywords: tobacco; cigarette; laboratory research; research activity; tobacco industry scientist; advertising; marketing; eyes
Downloads: 12
[movies]Visual Scanning Behavior (Respondent 22)
This study was conducted in Singapore and United Kingdom in order to find out how differences in the predominant reading style of Eastern and Western cultures may influence visual scanning behavior. Subjects were presented with a visual search task. This involved showing a series of slides where the target brand was embedded in the Point of Sale display. For each slide the subject was told what the target pack was and required to find it...
Keywords: tobacco; cigarette; laboratory research; research activity; tobacco industry scientist; advertising; marketing; eyes
Downloads: 28
[movies]Interview: visual tracking behavior
This research was designed to assess the way in which consumers visually interact with their environment and, in particular, to determine the influence of posters and other contextual material on visual tracking behavior. Consumers were transported along a drive route in Bristol while wearing eye gaze monitoring equipment. The second stage of the research involved an in depth interview with the consumer to cover recall of the route...
Keywords: tobacco; cigarette; laboratory research; research activity; advertising; marketing; eyes; male; female
Downloads: 45
[movies]General Demo: Project Sinos
This research was designed to assess the way in which consumers visually interact with their environment and, in particular, to determine the influence of posters and other contextual material on visual tracking behavior. Consumers were transported along a drive route in Bristol while wearing eye gaze monitoring equipment. The second stage of the research involved an in depth interview with the consumer to cover recall of the route...
Keywords: tobacco; cigarette; laboratory research; research activity; advertising; marketing; eyes; male; female
Downloads: 25
[movies]Eye-movement-monitoring equipment
This research was designed to assess the way in which consumers visually interact with their environment and, in particular, to determine the influence of posters and other contextual material on visual tracking behavior. Consumers were transported along a drive route in Bristol while wearing eye gaze monitoring equipment. The second stage of the research involved an in depth interview with the consumer to cover recall of the route...
Keywords: tobacco; cigarette; laboratory research; research activity; advertising; marketing; eyes; male; female; secondhand smoke; smoker; former smoker; sales; tobacco related health concerns; smoking cessation
Downloads: 87
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